Market Research Fieldwork Experts | Central Force International

Our Values

Ethics

We are ethical in our approach, ensuring transparency and honesty in all our dealings.

Quality

We deliver quality in our work, striving for excellence in every project we undertake.

Care

We care about our clients, our team and the communities we serve.

Our Story

From humble beginnings in 1996 with a team of 5, Central Force has grown into a leading research fieldwork supplier with over 250 staff, comprising 50 permanent and 200 part-time staff.

We operate two state-of-the-art call centers equipped with up to 80 CATI stations for efficient data collection.

Our expertise in both qualitative and quantitative research methods has made us a trusted partner for clients across various sectors: consumer, public, and private. We have a proven track record of delivering high-quality, consistent data for major market research companies, advertisers, marketers and government agencies worldwide.

Our Motto

We believe in the power of collaboration, fostering a dynamic environment where diverse perspectives come together to drive innovation and generate insightful solutions. We are dreamers, thinkers and doers, united by the motto "Dare to Dream." Here, aspirations transform into reality through collective action, where every member plays a vital role in our success.

Our Culture

Our culture is built on our core values: ethics, quality and care. We prioritize our team, clients and partners, fostering open communication and providing unwavering support. Quality is non-negotiable, with rigorous 100% QC ensuring excellence in everything we do. We operate with absolute ethical integrity, adhering to all regulations. We are committed to people, quality and trust.

Recognized for Excellence:

Membership in Leading Market

In Leading Market Research Associations

At Central Force, we believe in delivering the highest quality market research services while upholding the strictest ethical and professional standards.

Our commitment to excellence is reflected in our memberships with prestigious organizations like ESOMAR (European Society for Opinion and Marketing Research), WAPOR (World Association for Public Opinion Research), WIN (Worldwide Independent Network of Market Research) and MRSM (Market Research Society Malaysia).

By adhering to the rigorous guidelines set forth by these leading associations, we ensure our research practices are:

Data-Driven: We base our insights on robust data collection and analysis.
Transparent: We maintain complete transparency in our research methodologies.
Ethical: We prioritize the privacy and well-being of all research participants.
Reliable: We deliver accurate and actionable insights you can trust.

This dedication to ethical and professional research practices allows us to provide our clients with valuable data that informs strategic decision-making and drives business success.